Timberland Expands Its Green Product Rating, Embraces ‘Eco Index’
STRATHAM, NH — Earlier this month, the outdoor products industry unveiled the Eco-Index, a product-footprinting tool aimed at retailers.
Following on the announcement of that effort, one of the companies instrumental to its development further expanded its own in-house green label.
Timberland’s Green Index, a three-year-old consumer-facing label that outlines the environmental footprint of 14 percent of the company’s footwear, will be available for every pair of Timberland footwear products by the end of 2012. The move will be a stopgap measure until the Eco-Index has achieved wide adoption, and will continue to raise shoppers’ awareness of the environmental impacts of the products they buy…
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