How Green Are Your Hiking Boots?
In a world where it’s so hot or dry that no one wants to hike, bike, run or climb, outdoorsy companies like Nike, Patagonia, REI and Timberland will be in deep trouble.
So it makes sense — and it’s certainly about time — for the companies that sell outdoor apparel and equipment to come up with common standards to measure the environmental impact of their products.
This week, an industry group called the Outdoor Industry Alliance announced that its members have spent several years doing just that. The companies unveiled “a ground breaking environmental assessment tool” that they call an Eco Index, saying:
It provides companies throughout the supply chain a way to benchmark and measure their environmental footprint, allowing them to identify areas for improvement and make informed sourcing and product life cycle decisions…
Read the original news at greenbiz
