Going green: Why it’s good for business
Britain’s biggest companies are forging ahead with attempts to make their businesses more sustainable despite the worst recession since the 1930s, new research has found.
The report shows that executives are serious about trying to halt damage wrought on the planet by the world’s corporations. It should go some way to allaying consumers’ fears that companies’ environmental pledges are little more than “green wash”.
Despite fears that the UK is poised for a “double dip” recession, nearly half of 500 senior executives questioned for the report said they planned to invest up to 50 per cent more to make their businesses more sustainable over the next decade.
The snapshot of British boardrooms, which surveyed executives at companies with turnovers between £50m and £500m, is a shot in the arm for the environmental movement, which has had a rocky year. It follows a report for the UN in June that showed 93 per cent of the world’s top chief executives see sustainability as important to their company’s future success…
Read the original news at independent
