Consumers Choosing Drinks with Greener Packaging
ALPHARETTA, GA — Recyclable and recycled content are the most important environmental attributes consumers look for in beverage packaging, and many have changed what types of packaging they buy based on environmental impacts, says a new survey.
The BeveragePulse.com survey, a collaboration of Concept Catalysts and iModerate Research Technologies, was based on 521 interviews and 40 chat sessions with consumers from across the U.S. to gather information on what influences their packaged beverage purchases.
The most important environmental issue named was recycling, cited by 45 percent, followed by 20 percent who are most concerned about waste going to landfills…
Read the original news at greenbiz
